Zibo Daranfang Silk Group Co., Ltd. has been unremittingly promoting the brand strategy. It absorbs valuable elements of historical and cultural heritages, integrates the connotations of Qilu culture, Liaozhai culture, and ceramic culture, combines international fashion colors and trends, takes silk as the carrier, innovates and enriches the corporate brand culture connotation, promotes silk culture, and shows the new posture of national treasures. It is committed to creating a well-known domestic silk brand.

The group company has injected profound cultural connotations into the brand strategy. The registered trademark "Nuobao·Silk Kingdom" is the Chinese pronunciation of "NOBBY SERINDA", which means "noble land of silk", implying "taking promise as treasure and rejuvenating the country with silk". It carries the enterprise's business philosophy of "integrity, inclusiveness, openness, and win-win", and shows profound cultural heritage and rich cultural value.

To better expand online, offline, and international markets and more accurately position product markets, the company has successively registered three trademarks: "Nuobao·Silk Kingdom", "Qiyue", and "πSILK". "Nuobao·Silk Kingdom" is defined as an offline high-end brand, "Qiyue" is defined as an online brand, and "πSILK" is defined as an international market brand. In recent years, it has won many honors such as "time-honored brand of China", "top ten brand cultures of China's textile industry", "famous brand of Shandong Province", and "top ten tourism products of Shandong Province".