The group company combines silk culture with Qilu culture, Liaozhai culture, and ceramic culture, and researches, develops, and innovates silk cultural and creative products that combine ancient and modern, tradition and fashion. The independently designed and developed series of products such as Lu brocade, national style and trend, twelve-month flower gods, and "Luocha Haishi" in home textiles, clothing and apparel, and cultural and creative products make silk products extremely valuable in collection, humanity, art, and ornamental value. It has formed five series of silk artworks, cultural and tourism products, artist home textiles, ethnic characteristic clothing and apparel, and cultural and creative products with thousands of patterns and varieties.