Chen Lu, the chairman of the group company, has been engaged in the silk industry for more than forty years. Adhering to the professional ethics of "doing only one thing in a lifetime and eating only one bowl of rice in a lifetime", he was awarded the Lifetime Achievement Award for the cocoon and silk industry by the China Silk Association. He is the vice-chairman of the China Silk Association, the chairman of the Shandong Silk Association, and was hired as a "think tank expert" by the China Silk Association. He is also a deputy to the 13th, 14th, 15th, and 16th People's Congresses of Zibo City. He has successively won honorary titles such as the national model worker in the textile industry, the annual innovative figure in the national textile industry, the outstanding entrepreneur in the textile industry of Shandong Province, the innovation role model of Zibo City, the top ten corporate culture workers of Zibo City, the top ten entrepreneurial stars of Zibo City, and the economic figure of the year in Zibo City.